Are making sales and building relationships – the goals of marketing and PR, respectively – compatible? Or will the age-old competition continue? This article suggests that a good communications strategy needs a combination of both marketing and PR in today’s fluctuating economy. Read more.
Where do human beings fit in today’s digital world, where most problems can be solved by an app or new software? This article reminds us all that the human touch has not yet been rendered obsolete, with specific examples. Read more.
When you’re asked to speak informally – “off the cuff” – you might panic. This interactive lecture by Stanford Graduate School lecturer Matt Abrahamson explains how to think fast on your feet, find the right words, and overcome nervousness. View video.
When a crisis hits, comms professionals have more than the media to consider. Who are your stakeholders who will be affected and how do you reach them? This articles covers it all. Read more.
It’s earnings season and most comms professionals will be drafting remarks for the CEO or CFO to make during earnings calls. This article cautions that prepared too much on the written word may actually undermine credibility. Read more.
Every manager knows how important it is to balance a budget, but what about your company’s most valuable resource? Time! This Harvard Business Review Video explains that time management is deeply entrenched in corporate cultural, and advises how to become more effective at it. Watch the video here.